Two men sitting on a boat

The rising popularity of shared access boating

Did you know that the Freedom Boat Club has been rapidly expanding since its launch in Europe in 2020?

We now have an impressive network of 43 international locations and each year have doubled the number of new franchise operators. In fact, we have over 390 locations worldwide, boasting more than 85,000 members who take a phenomenal 450,000 trips annually. Freedom Boat Club taps into the changing habits of consumers who are interested in sharing economy models. With Generation X, Y, and Z shifting towards subscription-based models, the days of sole boat ownership are giving way to more flexible options. Our club offers unlimited training to members, ensuring they have a safe and enjoyable boating experience. The low threshold to get involved in boating has attracted newcomers who have discovered a passion for fishing and water sports. It’s also worth noting that 35% of our members are women. With more than 30 years of experience in the boat club sector, it’s remarkable that 95% of our members never intended to buy a boat, and in fact 1 out of every 5 members ultimately becomes an actual boat owner.

Don’t just take our word for it, listen to the Breen family’s story and their experience as club members.
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Speed boats on the water

Discover the value of a boat club

Our subscription-based model has opened up exciting opportunities for marinas, dealers, and property developers. These businesses have recognized that boat clubs offer an easy way to increase berth rentals, boat sales and traffic to their restaurants and shops. Marinas are transforming into vibrant destinations with increased footfall, bringing together like-minded people.

Are you ready to embrace the new wave of boating? Whether you’re a dealer, marina owner, or passionate entrepreneur in the boating industry, a Freedom Boat Club franchise might be the perfect fit for you. This is a sustainable, enjoyable, and profitable business opportunity simply waiting to be explored.
Boat in a marina

Join our expanding Freedom Boat Club Franchise Network in Europe, Middle East, and Africa.

The Freedom Boat Club was founded back in 1989 in Sarasota, Florida, making it the oldest and largest boat club in the world. The vision behind establishing the club was simple - to provide members with a hassle-free recreational boating experience. To get a glimpse into our growing network in Europe, meet Mike Lally, the franchisee of Freedom Boat Club Loch Lomond and learn about his experience.
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Four boats trailing each other

As the economic and boating landscape rapidly evolves, here are the key benefits of joining Freedom Boat Club:

  • Over 30 years of experience in the boat club sector.
  • Reciprocal program for members, enabling access to 390 locations worldwide.
  • Ongoing franchise support to help you grow your Freedom franchise.
  • Wholesale pricing on Brunswick boats and engines.

Why should you join the Freedom Family?

Our recurring revenue model, low franchise investment requirements and wholesale boat financing options make Freedom Boat Club an ideal choice for marine businesses. We’ve been recognised on Entrepreneur Magazine’s “Top 500” Franchise List and have received numerous accolades within the marine industry. By joining us, you’ll take pride in helping more families and friends experience the joy of boating and create lasting memories.

We are actively seeking owner-operators who share our passion for the boating lifestyle and our vision of shared access and hassle-free boating.

Take the next step here or reach out to Leontien.Moulijn@brunswick.com if you have any questions.

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